Few words about CRM

CRM (Customer Relationship Management) — cooperation model considering client-centric business philosophy and main areas of activities - marketing, sales and customer’s services support. These business-goals support includes collection, storage and analysis of information about customers, suppliers, partners and company’s internal processes. Functions for these business-goals support include: sales, marketing, customers’ support, quality management, staff hiring, training, improvement of professional skill, as well as motivation management. Technologies for CRM support should be a part of client-oriented strategy of a company.

Microsoft Dynamics CRM – one of the most powerful and flexible systems, offered on the CRM products market. The system contains usable adjustable web-interface. Interface is designed in the unified style of Microsoft web-applications that is convenient for clients working with other Microsoft products.

The following objectives are attained after Microsoft Dynamics CRM purchasing and deployment:

  • Working with the common client database that allows optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders)
  • Quality of services improves, therefore, number of clients and second sales grows
  • Number of clients worked with the same manager is higher
  • Transparent data reporting allows efficiently sales management tracking.

It is very important to choose experienced partner for proper Microsoft Dynamics CRM deployment. Quality of working with CRM system depends on quality of its implementation. We hope, “Ronix Systems” will become such your partner.



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